An investment in knowledge always pays the best interest – Benjamin Franklin
Create & Build Successful Packaged Brands
This masterclass reconfigures the role of packaging in commerce and society, building a new commercially powerful validated foundation, and way of thinking. From this new foundation a pathway is developed for your team to maximize the packaging advantage for your brands and secure longer term profitability.
You gain 3 immediate benefits:
- Increasing the profitability, plus the long-term financial security of your packaged brands.
- Boosting your competitive status and strengthening the value of your brands and company.
- Owning a new packaging vision across your team that reduces conflict and improves packaging application, enhancing beneficial change success.
Create & Build Successful Packaged Brands is a unique masterclass created by Andrew Streeter from his considerable 40 years multi-disciplined experience over 5 continents, the researching and analysing how and why certain packaging approaches are successful, the criteria and hierarchy for success and knowledge investigating and advising brand owners, across all products sectors and packaging formats. This in-depth expertise, trade secrets and know-how and so much more is now available through this 25+ module masterclass. Outcomes are immediate and highly motivating across your team ensuring beneficial change.
Features and Benefits
| KEY FEATURES | BENEFITS | COMMENTARY |
| 25 – modules | Understand the total picture | Avoids the ‘design only’ trap |
| Lots of animatics & examples | Swift and solid understanding | Instils motivation for change |
| Workshop style | Ensures delegate confidence | Develops debate & improvement |
| New ways of ‘think the pack’ | Creates new opportunities | Realisation of pack potential |
| Commercially grounded | Maximize brand profit | Recalibrating | IP | Think assets |
| Multi-discipline / all the issues | Maximizes pack opportunity | Ownership |IP | Profit strength |
Create & Build Successful Packaged Brands is normally a half-day format.
A follow-on very hands-on team session is also available to apply the learnings to transform an existing brand, coupled with a roadmap and ideation, to maximize its profit potential.
A 30-minute key packaging issues and impact version ‘Gravity to Strategy’, is available for senior management to grasp the potential of packs/packaging in their company.
Who is it for?
Create & Build Successful Packaged Brands Masterclass is shaped for managers driving innovation and / or disruptive market strategies, NPD, Marketing and Packaging. It is also valuable to Production, Procurement, Distribution and R&D personnel as your packaging and packaged brands touch all aspects of your business…and all aspects of your business need these insights and will immediately benefit.
A 30-minute key packaging issues and impact version ‘Gravity to Strategy’, is available for senior management to grasp the potential of packs/packaging in their company.
