To Benchmark
Benchmark
/ˈbɛn(t)ʃmɑːk/ verb
evaluate (something) by comparison with a standard.
Example: “we are benchmarking our packaging against competitors and future needs“
To apply Open Innovation
Open Innovation
/ˈəʊp(ə)n// adjective /ɪnəˈveɪʃ(ə)n/ noun
The use of purpose inflows and outflows of knowledge to accelerate internal innovation…
Example: “we are using open innovation to accelerate our value-adding packaging applications”
Restore your brands mojo!
Pack Advantage is a dynamic programme that renovates the packaging of competitively pressurised brands or to lay the foundations for new ones. It delivers distinctive packaging outcomes that are easily understood and applicable, enabling you to make a beneficial change to advance your brands and restore their mojo.
An efficient cost-effective procedure Pack Advantage builds strong foundations for packaging change and is a popular method for benchmarking and open innovation acquisition and is one of the tools we offer to drive your brands to bring in more money and help strengthen their lifetime security.
How does it work and what do you get?
Pack Advantage applies a wide range of packaging skill bases led by benchmarking and open innovation, plus the know-how to a sequence of proprietary procedures – we can expand on this method for you on a case by case basis if you want, just ask. It works against a 7-point foundation based on your brief and each campaign is adaptable to meet individual project needs.
What you get back:
- An explicit picture of your brand’s packaging performance at 1st and 2nd Moments of Truth in a quantified format.
- Coupled with an analysis of what this means to your brands’ impact and consumer engagement.
- Solutions to specific on-pack issues and ways forward to apply them.
- Inspiring pack features from other sources that could drive the brand into the future, again by practical examples and how to apply them.
- The total pack and pack component weights and material interpretation of (your and) competitors brand’s.
- Opinion on the environmental impact.
Plus add-on options including:
- The cultural impact of a pack or pack feature introduction by global region.
- The manufacturing, supply and long-term trends of a pack format and its materials.
Trending Pack Advantage Uses
The most popular Pack Advantage uses are:
- Benchmarking your brand’s packaging v’s competitors.
- An open innovation campaign to find pack features from anywhere that could be adapted and applied to your packaging to benefit and advance your brands.
- A new product or renovation event requiring a solid foundation of clear insights and facts.
Additionally, Pack Advantage is used for:
- Packaging workshops and events.
- Corporate cost reduction, value-adding and sustainability initiatives/policy across the brand range.
- In-house packaging exhibition or event.
- Brand extensions insight and new market penetrations insight.