Innovation | Consultancy | Sustainability

Andrew Streeter undertakes bespoke B2B consultancy typically in the 3 arena’s of packaging innovation, the move to sustainability and improving brand performance through pack change.

The packaging in your business represents a complex subject riddled with conflict. Andrew Streeter is well placed to handle these complexities successfully with his multi-disciplined expertise, gained through a professional lifetime in packaging innovation and development on an international scale.

Consultancy activity has a foundation of working principles and resources, including:

• Absolute secrecy – you can be assured that your needs are fully protected and hidden through proactive procedures that ring-fence and isolate your interests from outside awareness or investigation.
• The ability and facility to work with, and understanding of, the Japanese culture that gains mutual respect and trust in joint business activities.
• Applying a proven staged project management method which you have control and ensures there are no uncomfortable surprises. New issues arising and their actions required are laid out at the start of each stage. This method guarantees you a secure and confident way forward.
• Always employing a multi-disciplined packaging management approach, this is vital in delivering comprehensive and effective outcomes.
• A foundation of knowledge and expertise built up over many years from a professional lifetime across five continents in developing packaging innovation.
• Strong in-depth understanding of the international packaging and packaged brand scene. This facility optimises the bespoke project procedure and maximises the potential for positive outcomes.

Consultancy requests are certainly varied but they are all are managed on a structured campaign basis, packaging projects include:

• B2B confidential discussions on pack innovation acquisition with a third party. Often this is at the investigation stage when the brand owner wishes to understand more but wants to remain anonymous.
• Working with Japanese companies, often in the exploratory stages of establishing contact and getting to understand them. Then moving the situation forward and forging a trusted business relationship for them with a brand owner.
• Creating packaging, or pack innovation against a brief for a brand owner.
• The identification and capture of credible sustainable packaging options for existing, or new brands, without loss of perceived values, or profitability issues.
• Creating bespoke frameworks against which sustainable packaging strategies can be built.
• The construction of robust and profitable sustainability packaging strategies.
• Providing bespoke briefings on innovation in packaging sustainability.
• The identification and capture of packaging innovation that could add-values or reduce costs for a brand, or an existing pack format. This can include using the open innovation facilities available in the Pack Advantage programme.
• Delivering motivating packaging innovation workshops that drive blue-sky thinking, provide alternative solutions to issues, or inspire new pack ideas.

• Providing an opinion on the marketplace potential of a new pack for a brand. This is often as a safety measure before a financial investment is made in the pack/packaging.
• Expert witness in packaging disputes.